To enhance their fleet, featuring their support for Scotty’s Little Soldiers, DX Delivery selected to use Rennicks ECE 104 conspicuity tape and digitally printed Flexible Engineering Grade. Rennicks were able to reproduce the DX logo directly onto the ECE 104 conspicuity tape – even for curtainsider vehicles which use the segmented material – so their fleet branding was even more prevalent. Then using innovative digital printing techniques reproduced retroreflective DX branding on the rear of the vehicle, increasing and enhancing visibility.

Scotty’s Little Soldiers is dedicated to supporting the children of men and women killed whilst serving in the British Armed Forces and DX have been proudly supporting this fantastic charity for many years, raising thousands of pounds along the way. The DX livery demonstrates their commitment to this fantastic cause with the huge advertising presence within their own overall branding. Now the vehicles can be clearly seen, whilst the DX livery and promotion of Scotty’s Little Soldiers is helping raise brand awareness right across the country.

ECE 104 & Flexible Digital Printed Engineering Grade

Nikkalite® digitally printed flexible Engineering Grade was used on the rear of the vehicles. This meant representative branding colours could be reproduced whilst retaining the high visibility properties to aid safety. To meet the ECE 104 legislation, the DX vehicles have to use conspicuity tape as specified in the regulations. So being able to brand the tape not only enables complete compliance, but acts as additional promotion opportunity for the brand.

The Results

DX are pleased with the outstanding reflective performance of the Rennicks materials, particularly at night and during inclement weather. The vehicles are well branded and completely compliant and DX are happy that they are doing everything they can to ensure safety of their fleet, whilst still demonstrating their long standing support for Scotty’s Little Soldiers and their own important brand strategy.