Rennicks main focus at the show will be the NEW Tourist Gateway Sign – a first of its kind in the UK.

In order to provide a better sense of place, the Department for Culture, Media and Sport and the Department for Transport have worked closely with the sign manufacturing industry to develop new boundary signs that can incorporate photographic images.

This is a new and radical change to the traditional sign design process.

Plymouth City Council’s new Tourist Gateway Sign, showing Smeaton’s Tower, designed with the Department for Transport’s assistance, is the first Tourist Gateway Sign to be formally authorised. It combines the existing, recognisable brown tourist sign element with a full colour photo, digitally printed onto Rennicks Nikkalite® Ultralite retroreflective sheeting.

Rennicks, Plymouth City Council and Nordis Signs, have worked together to produce colourful and striking signs to showcase the region’s best features.

Nordis Signs are one of only four sign makers who currently have the technology in place to be able to make the new Tourist Gateway Signs, the other three are RBLI, PF Cusack and Limelight Signs.

David Skinner, sales director at Rennicks says “we are delighted to be showcasing the Tourist Gateway sign at the IHE Conference and Exhibition, along with other innovative products including Active Road Studs.

“We pride ourselves on offering some of the most innovative and compliant Intelligent Transport Solutions in the marketplace today and this event will give us a platform to show our industry-leading approach.”

The IHE Conference and Exhibition takes place at Aston Business School, Birmingham on 18th September 2013.